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Marilha Naccari

About

I grew up at the festival my father conceived, joined its team at 16, learned how film decides and now research what it leaves behind.

Marilha Naccari in a navy blazer and a red beaded necklace, seated in front of a concrete wall
Photo: Gabriela Naccari.

Getting in, 1989–2008

My first memory sits between a grape popsicle and the ants, an episode that later became a short story, and the set of Extra-Ser, built in Largo da Alfândega, Florianópolis, in 1989. In 1995, aged 10, I followed the shoot of Ritinha, a short written and directed by my father, Antonio Celso dos Santos, and appeared in it as an extra. Two years later he conceived FAM, which he created with my mother, Denise Naccari.

I joined the festival's team at 16, building its website, and the following year came the online film submission system. My first credit in the catalogue, in 2002, was as web designer, which is how FAM also became an information problem for me. I went off to study information systems, worked in kitchens and read Literature at UFSC. I only took the festival on as my own work at 24.

Deciding, 2009–2020

From 2009 I began choosing films, and later evaluating projects for public funds in Brazil, Bolivia, Chile, Colombia, Ecuador and Uruguay. Those seats showed me how a film comes to exist or stops along the way: who reads, who votes, which criterion weighs.

At FAM, the Santa Catarina showcase, Extra-FAM, now DOC-FAM, and the music video section were born under my coordination, and that is where I argued for a quota for women directors until they predominated in the programme. I took a master's in Literature, presided over sector organisations and taught film for almost ten years.

The question, since 2021

In 2021 I helped create Ecovision, and that is what took me to a PhD in Knowledge Engineering and Management. The question changed scale but it is still the one from literature: who tells this story, with which instruments, and who is it left for.

As president of Cinemateca Catarinense I led Qualifica SC Cine, the largest audiovisual training programme on record in Santa Catarina. We began with a survey answered from 46 cities and shared the places equally across the state's regions, so that access would not depend on where each person lives.

There is also the work that never enters a catalogue or a CV: caring, as a mother and as a daughter. It taught me much of what I know about how things stay standing, and about who keeps them standing. Perhaps that is why I research the work nobody credits.

Open-air screening at Curta Canoa, 2011
Open-air screening at Curta Canoa, 2011. Photo: Felipe Abud.
On the set of O Som da Ilha
On the set of O Som da Ilha. Photo: Patrícia Machado.
Talk at the Brazil stand, Ventana Sur
Talk at the Brazil stand, Ventana Sur. Photo: personal archive.

Records along the way

Behind the scenes at FAM, 2000s
Behind the scenes at FAM, 2000s.
Audience jury computers at the 10th FAM, 2006, the year I signed the website as web master
Audience jury computers at the 10th FAM, 2006, the year I signed the website as web master. Photo: Daniel Guilhamet.
Jury at Oberá en Cortos, Argentina, 2015
Jury at Oberá en Cortos, Argentina, 2015. Photo: Esteban Baigorri.
TorinoFilmLab Meeting Event, Turin, 2015
TorinoFilmLab Meeting Event, Turin, 2015. Photo: personal archive.
European Film Market, Berlin, 2016, with the producer of the Turkish film showcase that came to FAM
European Film Market, Berlin, 2016, with the producer of the Turkish film showcase that came to FAM. Photo: personal archive.
Presenting FAM at BC Filme, Balneário Camboriú, 2016
Presenting FAM at BC Filme, Balneário Camboriú, 2016. Photo: personal archive.
Entrefronteras film market, Posadas, Argentina, 2019
Entrefronteras film market, Posadas, Argentina, 2019. Photo: personal archive.
Interview on Conexão ND, 2023
Interview on Conexão ND, 2023.
ESG in Film panel, Expocine, São Paulo, 2023
ESG in Film panel, Expocine, São Paulo, 2023. Photo: personal archive.
Brasília, 2023
Brasília, 2023. Photo: personal archive.
Ecovision at Rio2C, 2024
Ecovision at Rio2C, 2024. Photo: personal archive.
Ritinha in the Verdejante exhibition, honouring Antonio Celso dos Santos, 2024
Ritinha in the Verdejante exhibition, honouring Antonio Celso dos Santos, 2024. Photo: personal archive.
#LINK, FIDBA, Buenos Aires, 2024
#LINK, FIDBA, Buenos Aires, 2024. Photo: personal archive.
COP30, Belém, 2025
COP30, Belém, 2025. Photo: personal archive.
Ventana Sur, Buenos Aires, 2025
Ventana Sur, Buenos Aires, 2025. Photo: personal archive.

Currently

  • Curatorial director at FAM and part of the festival's collegiate board
  • Co-founder and research and development lead at Ecovision
  • PhD candidate in Knowledge Engineering and Management (EGC/UFSC)
  • Appointed by BRAVI to the Ministry of Culture working group on sustainability and climate action in the Rouanet Law
  • Founder of Chancela Naccari
  • Board member at the Instituto de Conteúdos Audiovisuais Brasileiros (ICAB), the National Forum of Festivals and Cinemateca Catarinense
  • Fiscal Council of Associação Cultural Panvision
  • Member of +Mulheres Lideranças do Audiovisual Brasileiro and co-founder of elaSCine

Education

  • PhD in Knowledge Engineering and Management, UFSC (in progress)
  • Master's in Literature, UFSC (2014)
  • MBA in Competency-Based People Management, IPOG (2017)
  • Degree in Literature, UFSC (2011)
  • Project Management, MIT xPRO (2025)
  • Business Fundamentals, Harvard Business Publishing Education (2024)
  • Skills for the Green Transition, University of Cambridge, Judge Business School (2023)
  • General Course on Intellectual Property, WIPO (2013)

Recognition

  • Cultural Career Recognition Award, Aldir Blanc Law, Fundação Catarinense de Cultura (2020)

Languages

Portuguese, Spanish and English

Badges

Credentials kept over the years, from my first FAM on the team to international markets.

FAM 2002
FAM 2002
13º FAM, 2009
13º FAM, 2009
14º FAM, 2010
14º FAM, 2010
8º CBC, 2010
8º CBC, 2010
Festival de Curtas de São Paulo, 2010
Festival de Curtas de São Paulo, 2010
Vitória Cine Vídeo, 2010
Vitória Cine Vídeo, 2010
15º FAM, 2011
15º FAM, 2011
Tiradentes, 2011
Tiradentes, 2011
Gramado, 2011
Gramado, 2011
16º FAM, 2012
16º FAM, 2012
BAFICI, 2012
BAFICI, 2012
Rio Content Market, 2012
Rio Content Market, 2012
Punta del Este, 2012
Punta del Este, 2012
17º FAM, 2013
17º FAM, 2013
18º FAM, 2014
18º FAM, 2014
Curta Cinema, 2014
Curta Cinema, 2014
19º FAM, 2015
19º FAM, 2015
Torino, 2015
Torino, 2015
20º FAM, 2016
20º FAM, 2016
Berlinale, 2016
Berlinale, 2016
21º FAM, 2017
21º FAM, 2017
Brasília, 2017
Brasília, 2017
22º FAM, 2018
22º FAM, 2018
23º FAM, 2019
23º FAM, 2019
Ventana Sur, 2019
Ventana Sur, 2019
Entrefronteras, 2019
Entrefronteras, 2019
Expocine, 2023
Expocine, 2023

Credits across FAM editions

One piece from each edition, usually the catalogue cover, and the line with my credit, from 2002 to 2026.

FAM catalogue cover, 2002Credit in the FAM catalogue, 2002
2002 Web design
FAM catalogue cover, 2003Credit in the FAM catalogue, 2003
2003 Web design
FAM catalogue cover, 2004Credit in the FAM catalogue, 2004
2004 Web design
FAM catalogue cover, 2005Credit in the FAM catalogue, 2005
2005 Web design
FAM catalogue cover, 2006Credit in the FAM catalogue, 2006
2006 Web master
FAM catalogue cover, 2007Credit in the FAM catalogue, 2007
2007 Web
FAM catalogue cover, 2008Credit in the FAM catalogue, 2008
2008 Media
FAM catalogue cover, 2009Credit in the FAM catalogue, 2009
2009 Film and video showcases
FAM catalogue cover, 2010Credit in the FAM catalogue, 2010
2010 Film and video showcases
FAM catalogue cover, 2011Credit in the FAM catalogue, 2011
2011 Film showcase
FAM catalogue cover, 2012Credit in the FAM catalogue, 2012
2012 Film showcase
FAM catalogue cover, 2013Credit in the FAM catalogue, 2013
2013 Consulting
FAM catalogue cover, 2015Credit in the FAM catalogue, 2015
2015 Programming
FAM catalogue cover, 2016Credit in the FAM catalogue, 2016
2016 Programming
FAM catalogue cover, 2017Credit in the FAM catalogue, 2017
2017 Programming
FAM catalogue cover, 2018Credit in the FAM catalogue, 2018
2018 Head of programming
FAM edition artwork, 2019
2019 Head of programming (folder)
FAM edition artwork, 2020Record from the FAM edition, 2020
2020 Head of programming (online edition)
FAM edition artwork, 2021Record from the FAM edition, 2021
2021 Head of programming (online edition)
FAM catalogue cover, 2022Credit in the FAM catalogue, 2022Credit in the FAM catalogue, 2022
2022 Direction and curation
FAM catalogue cover, 2023Credit in the FAM catalogue, 2023Credit in the FAM catalogue, 2023
2023 Direction and curation
FAM catalogue cover, 2024Credit in the FAM catalogue, 2024Credit in the FAM catalogue, 2024
2024 Direction and curation
FAM catalogue cover, 2025Credit in the FAM catalogue, 2025
2025 Executive president of Panvision
FAM catalogue cover, 2026Credit in the FAM catalogue, 2026
2026 Curatorial director

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